27th January 2012
Rouge celebrates IVCA LiveCom Awards win
Sky Rainforest Rescue Pod recognised as winning campaign
The Rouge team were extremely proud this afternoon when the Sky Rainforest Rescue Pod won the IVCA LiveCom Award for Best UK Campaign.
Rouge created a virtual rainforest experience to tour the UK throughout 2010 and 2011 as part of Sky and WWF's campaign to protect an area of Brazilian rainforest the size of Belgium.
The judges called this an "immersive, fun and educational experience. Through insight and understanding, the experience met the needs of a diverse audience to great effect."
The Sky Rainforest Rescue Pod will now be automatically nominated for the Best Event of the Year - LiveCom category for the forthcoming IVCA Awards.
Jamie Oliver’s Big Feastival received a Highly Commended in the festival category. The festival also won the IVCA Clarion Award for Best Live Event, Charity and Social Enterprise in September.