A major event for Channel 4 Sales who played host to over 1,200 media industry movers and shakers at Shoreditch Town Hall, this event was a showcase of the very best of C4’s programming, as well as an opportunity to reinforce their reputation as risk-takers and innovators.
The evening kicked off with a 90min show anchored by Adam Hills (Last Leg), which included interviews with the new CEO plus an array of C4 talent. The stage then played host to music acts, with the likes of Anna-Marie, George Ezra and Craig David working the crowd. The rest of the venue was quite literally transformed utilising every possible space, both large and small, helping to create a grand, yet edgy, house party feel. It also gave guests the chance to explore and discover immersive programming experiences such as The Bake Off kitchen and The Island bar.